Credit unions are having great success with Big Data through the Sharetec system, which helps credit unions grow and be more responsive to member needs. Sharetec big data processing, provides several tools for retrieving and analyzing credit union data including Results, a graphical report writer native to the operating system, and Quick Query, an easy to use intuitive graphical report writer. Additionally, by utilizing ODBC (Open Database Connectivity) credit unions can use popular productivity tools such as Microsoft Excel, Access, Word or Crystal Reports to easily create marketing materials and reports.
Some credit unions utilize Sharetec as a marketing tool to market new products and services to current members. Elizabeth Olson, Marketing Coordinator at Harvester FCU states, “The Results tool is very easy to use and offers a variety of opportunities to market to our members. We can target members who do not have Overdraft Protection for everyday debit and ATM transactions. We have also increased our overall percentage of opt-ins for members that qualify. Sharetec Results is a great tool to grow credit unions by providing pertinent data at any given moment for different marketing campaigns. This is something every credit union should be using.”
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